Post by flora60468 on Feb 24, 2024 22:19:40 GMT -6
In the case of Copyblogger they deliver immense amounts of value in topics that surround their various product offerings. They have a much more structured approach to content marketing than Income in the sense that their content calendar works up to the launch or sales push of a product and will mainly highlight a way to use their product (i.e. sales through education) rather than then just hitting readers with a promo. Income on the other hand wants to help its readers as well as earn money from them through affiliate commissions and sales of their product; for example this post which helps readers work through a very real problem (wanting to grow an email subscriber list) by providing a useful blog post and highlighting a combination of free services.
So whilst these examples aren’t directly about guest blogging, they Chinese Malaysia Phone Number List serve as a good reminder of how to do content creation – the right way. This kind of mindset will help you work up a topic which is more effective all round. 3. The Content A poorly devised guest post even on a high traffic website will likely flop – at least from a conversion perspective. I’m not talking about ‘bad content’ in the sense that the piece contains spelling mistakes, grammatical errors and lacks readability. If you can’t master these things (or pay someone who can) then you don’t really have much hope of getting published on big name websites, let alone needing to worry about improving conversions.
Brand yourself & pitch content at an appropriate level If you are an advanced consultant in a particular business field for example then you need to make sure your content is equally advanced in nature. If it’s not, you risk an inconsistency in message with a gap between what you say your business does and what others perceive your business to do (even if you actually do a great job – the reader doesn’t know this). Additionally you will likely end up attracting the wrong kind of prospect since beginners naturally gravitate towards entry level content. It’s not a hard and fast rule but to give you an example; As a business we would steer clear of a guest post about ‘Optimizing your business website for local search listings’ as an article like that is likely to attract local business clients and as an agency we’re not really geared towards those kinds of clients.
So whilst these examples aren’t directly about guest blogging, they Chinese Malaysia Phone Number List serve as a good reminder of how to do content creation – the right way. This kind of mindset will help you work up a topic which is more effective all round. 3. The Content A poorly devised guest post even on a high traffic website will likely flop – at least from a conversion perspective. I’m not talking about ‘bad content’ in the sense that the piece contains spelling mistakes, grammatical errors and lacks readability. If you can’t master these things (or pay someone who can) then you don’t really have much hope of getting published on big name websites, let alone needing to worry about improving conversions.
Brand yourself & pitch content at an appropriate level If you are an advanced consultant in a particular business field for example then you need to make sure your content is equally advanced in nature. If it’s not, you risk an inconsistency in message with a gap between what you say your business does and what others perceive your business to do (even if you actually do a great job – the reader doesn’t know this). Additionally you will likely end up attracting the wrong kind of prospect since beginners naturally gravitate towards entry level content. It’s not a hard and fast rule but to give you an example; As a business we would steer clear of a guest post about ‘Optimizing your business website for local search listings’ as an article like that is likely to attract local business clients and as an agency we’re not really geared towards those kinds of clients.