Post by account_disabled on Feb 22, 2024 4:55:36 GMT -6
The analytics of advertising campaigns for applications differs from the analysis of RC with traffic to the site by metrics and tools for measuring the fulfilled goals. You can track the results of launched campaigns using: Firebase (for IOS and Android) Firebase is free to use and is powered by Google Analytics. Analytics integrates with all Firebase features, allowing you to view reports for 500 different events that can be customized withFirebase SDK. This data will help you understand how users behave, which allows you to adjust and improve your marketing strategy.
You can link your Firebase SDK data to your Google Ads account, as well as toGoogle Analytics 4. You can read how to set up analytics for IOS and Androidhere . Firebase Source: Firebase Read also : Research: How is the mobile application market developing? Google Play (Android only) Conversion data from Google Play will help you learn how often ad clicks lead to in-app settings and Dominican Republic WhatsApp Number actions. To track statistics, it is necessary to establish a connection betweenGoogle Play and Google Ads. Facebook Analytics Downloads, demographics, number of active users and in-app behavior can be tracked. To do this, you need to configure the SDK forAndroidandIOS. The advantage of working with the Facebook SDK is the ability to configure Deep Linking. This is a link to the content, not the app as a whole.
Deeplinks help increase the relevance of ads. After clicking on the advertisement, the user gets to the page with the necessary information. Because Facebook supports these links, you can improve the effectiveness of your ads. Facebook Analytics Source: Meta Business Manager Read also : How we reduced the cost per install of the Facebook mobile app by 50% Multichannel analytics There are many services for collecting data from advertising campaigns, such as AppsFlyer. Multi-channel analytics will allow you to combine data from different traffic sources. When working with standard SDKs (Firebase/Facebook SDK), double attribution may occur and data will be distorted.
You can link your Firebase SDK data to your Google Ads account, as well as toGoogle Analytics 4. You can read how to set up analytics for IOS and Androidhere . Firebase Source: Firebase Read also : Research: How is the mobile application market developing? Google Play (Android only) Conversion data from Google Play will help you learn how often ad clicks lead to in-app settings and Dominican Republic WhatsApp Number actions. To track statistics, it is necessary to establish a connection betweenGoogle Play and Google Ads. Facebook Analytics Downloads, demographics, number of active users and in-app behavior can be tracked. To do this, you need to configure the SDK forAndroidandIOS. The advantage of working with the Facebook SDK is the ability to configure Deep Linking. This is a link to the content, not the app as a whole.
Deeplinks help increase the relevance of ads. After clicking on the advertisement, the user gets to the page with the necessary information. Because Facebook supports these links, you can improve the effectiveness of your ads. Facebook Analytics Source: Meta Business Manager Read also : How we reduced the cost per install of the Facebook mobile app by 50% Multichannel analytics There are many services for collecting data from advertising campaigns, such as AppsFlyer. Multi-channel analytics will allow you to combine data from different traffic sources. When working with standard SDKs (Firebase/Facebook SDK), double attribution may occur and data will be distorted.