Post by account_disabled on Dec 20, 2023 2:35:23 GMT -6
Customer attention cannot be bought. You can use the putaclic to attract once, but those who have been fooled will not come back. The customer's attention is earned, because we talk to them about their problems and not about our products or our solutions which are “obviously” the best in the world. I see several origins for this problem. First explanation: the famous “knowledge of the sector”. “Knowledge of the sector”: an argument that is often quite light and opposed to many candidates, sometimes brilliant, in recruitment processes from another era. we have the codes, we have the keys, we are operational more quickly. But it is also very expensive: we are going to redo at B what worked moderately.
A, we are not going to question ourselves and there is little chance that we will innovate. The Email Data problem with this “industry knowledge”, and I see this with many clients, is that you think you know your clients. Analysis shows that this is rarely the case. We partially know them or we think we know them. And we forget a key point: online is not offline. I have a significant number of examples which show that the differences are very strong. If you approach an online market by trusting your offline knowledge too much, there is a very high probability of making a mistake. The risk is to make choices based on out-of-the-box knowledge, unsuitable for reality, and to miss the point.
It's actually quite paradoxical: customers are there, online, just a click away, they are looking for your products or services but because your approach is not suitable, they don't even know that you exist. It's not a question of budget, it's a question of approach. The second reason is that being interested in your customers is not what you learn. Nowhere. Whether in BTS, IUT, business school, MBA, agency, consulting firm... That's not what we learn. The only thought is to “touch” its consumers or buyers. It's either doing branding by pushing your brand to improve its notoriety; or to push your solution through different existing channels.
A, we are not going to question ourselves and there is little chance that we will innovate. The Email Data problem with this “industry knowledge”, and I see this with many clients, is that you think you know your clients. Analysis shows that this is rarely the case. We partially know them or we think we know them. And we forget a key point: online is not offline. I have a significant number of examples which show that the differences are very strong. If you approach an online market by trusting your offline knowledge too much, there is a very high probability of making a mistake. The risk is to make choices based on out-of-the-box knowledge, unsuitable for reality, and to miss the point.
It's actually quite paradoxical: customers are there, online, just a click away, they are looking for your products or services but because your approach is not suitable, they don't even know that you exist. It's not a question of budget, it's a question of approach. The second reason is that being interested in your customers is not what you learn. Nowhere. Whether in BTS, IUT, business school, MBA, agency, consulting firm... That's not what we learn. The only thought is to “touch” its consumers or buyers. It's either doing branding by pushing your brand to improve its notoriety; or to push your solution through different existing channels.