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Post by account_disabled on Dec 20, 2023 0:25:29 GMT -6
What are the goals of efficiency campaigns? Here we come to the heart of the issue, because performance campaigns use specifics - they are targeted and focused on specific results . They work well in virtually every industry. And the goal is clear: increasing the company's profits. Of course, it is achieved by smaller goals, but also clearly defined ones. Here are some examples: increasing the number of transactions in the online store;
Expanding the group of people reached by newsletters; acquiring Phone Number Data new leads; repeated visits to the website. Performance marketing channels What channels are most often used in efficiency campaigns? Native advertising This is - unlike display advertising - an unobtrusive form of promotion in which a given brand appears "incidentally" and is set in a specific, natural context . Advertising may take the form of a photo, blog post, sponsored article or product placement.
Social Media Ads Social media accounted for 33% of all digital advertising spending in 2022, and over 91% of companies already use it for marketing purposes digital- marketing-statistics . It's no wonder that channels such as Facebook , Instagram , TikTok , LinkedIn and Twitter are perfect for performance marketing. The reason is that social media advertising offers many different promotion formats. For example, Facebook Ads allows for precise targeting and remarketing .
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