Post by account_disabled on Dec 11, 2023 3:38:10 GMT -6
lead kit Lead Scoring: Learn how to identify (and prioritize) leads most prepared for enrollment You have a complete campaign for 2019 registrations, and you generated more than 5,000 leads very quickly. Through different forms. The problem is that your sales team will only be able to contact 1,000 of them. And now? When we are working with a high volume of opportunities, it is necessary to prioritize the contacts that are closest to the enrollment. And this is where Lead Scoring comes into your strategy. This tactic allows you to identify more qualified leads from a personalized system, that is, you yourself indicate what information will make the lead more suitable to start a course.
Let's say your university only has programs in Buenos Aires. In this case, you can configure Phone Number List your Lead Scoring so that it attributes more points to those who are in that city than to those who are in Córdoba. On the other hand, if your university only offers distance programs, a more qualified lead may be one who wants to start in the next 6 months, for example. The best part about Lead Scoring is that it not only considers the information provided in forms: it is also possible to use user behavior data in its rating. With Lead tracking installed on your website you can track the pages visited and even the number of downloads of a lead. Do you agree that someone who visited your funding page is closer to a tuition than someone who visited or downloaded articles from your blog? So that's it; Lead Scoring will show you exactly who those contacts are.
The integration between marketing and sales Have you already spoken to a salesperson who seemed to understand all your needs and knew everything about your interests? If so, wasn't it a much better experience? Well yes: this type of consultative approach can work wonders, especially when buying your product means making a significant investment, as in the case of education. To do that, it is necessary to provide all your salespeople with all the information about your prospects, and the paths taken on their purchasing journey. Good automation software allows you to not only do that: it integrates all the marketing intelligence into your sales prospects, incorporating them in a way that increases the productivity of your team.
Let's say your university only has programs in Buenos Aires. In this case, you can configure Phone Number List your Lead Scoring so that it attributes more points to those who are in that city than to those who are in Córdoba. On the other hand, if your university only offers distance programs, a more qualified lead may be one who wants to start in the next 6 months, for example. The best part about Lead Scoring is that it not only considers the information provided in forms: it is also possible to use user behavior data in its rating. With Lead tracking installed on your website you can track the pages visited and even the number of downloads of a lead. Do you agree that someone who visited your funding page is closer to a tuition than someone who visited or downloaded articles from your blog? So that's it; Lead Scoring will show you exactly who those contacts are.
The integration between marketing and sales Have you already spoken to a salesperson who seemed to understand all your needs and knew everything about your interests? If so, wasn't it a much better experience? Well yes: this type of consultative approach can work wonders, especially when buying your product means making a significant investment, as in the case of education. To do that, it is necessary to provide all your salespeople with all the information about your prospects, and the paths taken on their purchasing journey. Good automation software allows you to not only do that: it integrates all the marketing intelligence into your sales prospects, incorporating them in a way that increases the productivity of your team.