Post by account_disabled on Mar 5, 2024 3:16:04 GMT -6
When potential customers discover your website, your web copy and design determine within seconds whether they scroll down and explore or click and forget. Yet, there are infinitely more ways to write a bad landing page than a good one. Instead of By discovering the wrong methods one by one, you can skip years of trial and error and get almost all the gold nuggets in one go in this article. You'll find actionable advice, powerful frameworks, proven processes, and tricks so simple you'll feel stupid for never doing them. In this article: 6 evergreen tips to help you write a better landing page today. The 3 sections of the landing page that deserve more attention Using PAS, AIDA, and YGB copywriting frameworks to cut through the nonsense. How to make the copy of your landing page mobile friendly before writing a single word? Editing process to eliminate 99% of errors from your text.
Evergreen tips to help you write a better landing page today 6 Evergreen Denmark Phone Number tips to help you write better landing page copy today 1. Write in the "you" form. Not me, not us, not some people. You. If there's one idea that can instantly improve the way you communicate, it's Dale Carnegie's quote from " How to Win Friends and Influence People ": " People don't care about you, they care about themselves ." It is almost a century old. And it still hits like a truck. But with countless optimization tools and techniques to choose from, it can be difficult to know where to start. Well, fear no more, because I have what's right for you. Introducing the all-in-one Ranktracker platform for effective SEO. We have finally opened Ranktracker registration absolutely free! CREATE A FREE ACCOUNT Or log in with your credentials Turn every "we offer" into a "you get". Apply the form "you" to every landing page, from the homepage to the "about us" page and everything in between. This way you demonstrate to readers that you do it for them, not just for yourself.
If you must use an "I," make sure there are more "you"s on the page. 2. Keep it simple, eliminate the jargon Use short, simple words that any smart 14-year-old can understand. People want to immediately understand what you can do for them. Not after having to Google what you just said. Avoid technical jargon because it confuses everyone except your competitors and industry experts. 3. Write like you speak Keep your landing page text conversational. Academic writing requirements be damned! And don't forget to mix things up. Make your text sound human. It's okay to use contractions. 4. Keep to one idea per sentence The longer sentences are, the more diluted they become and the more difficult it is for readers to follow them and effectively absorb the information contained therein. Use short sentences. Make your point clear. Brains love it. Proactively look for the “ands,” “buts,” and “ors” and eliminate them when possible. 5. Talk about benefits instead of features Features are important to distinguish your product or service from the competition by indicating exactly what it does. However, the value they bring is not always immediate for the public.
Evergreen tips to help you write a better landing page today 6 Evergreen Denmark Phone Number tips to help you write better landing page copy today 1. Write in the "you" form. Not me, not us, not some people. You. If there's one idea that can instantly improve the way you communicate, it's Dale Carnegie's quote from " How to Win Friends and Influence People ": " People don't care about you, they care about themselves ." It is almost a century old. And it still hits like a truck. But with countless optimization tools and techniques to choose from, it can be difficult to know where to start. Well, fear no more, because I have what's right for you. Introducing the all-in-one Ranktracker platform for effective SEO. We have finally opened Ranktracker registration absolutely free! CREATE A FREE ACCOUNT Or log in with your credentials Turn every "we offer" into a "you get". Apply the form "you" to every landing page, from the homepage to the "about us" page and everything in between. This way you demonstrate to readers that you do it for them, not just for yourself.
If you must use an "I," make sure there are more "you"s on the page. 2. Keep it simple, eliminate the jargon Use short, simple words that any smart 14-year-old can understand. People want to immediately understand what you can do for them. Not after having to Google what you just said. Avoid technical jargon because it confuses everyone except your competitors and industry experts. 3. Write like you speak Keep your landing page text conversational. Academic writing requirements be damned! And don't forget to mix things up. Make your text sound human. It's okay to use contractions. 4. Keep to one idea per sentence The longer sentences are, the more diluted they become and the more difficult it is for readers to follow them and effectively absorb the information contained therein. Use short sentences. Make your point clear. Brains love it. Proactively look for the “ands,” “buts,” and “ors” and eliminate them when possible. 5. Talk about benefits instead of features Features are important to distinguish your product or service from the competition by indicating exactly what it does. However, the value they bring is not always immediate for the public.